Hitmetrix - User behavior analytics & recording

One on One: Chris Ingham Brooke on Intelligent Digital Publishing

Digital publishers face increasing competition for clicks and ad dollars, and they face eroding margins in the programmatic space from advertisers who look straight through the channel to the user and ROI. Chris Wood sat with Chris Ingham Brooke to discuss the ways in which publishers can use data and design to boost their audience across devices. Using new capabilities, publishers can now value their readership in a more accurate way: revenue per session and by visitor. Analyzing this data in real-time allows publishers to instantly see what’s working and build on that.

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