One on One: Ali Bohra on How the DMP Has Changed

Adobe had a significant presence at this week’s New York Advertising Week. One of the unifying topics across the agenda was, as you’d expect, data. Who better than Ali Bohra, director of strategy and product marketing with Adobe Audience Manager to discuss the evolution of the DMP, cutting edge methodologies in customer intelligence, identity management, and data-driven cross channel marketing?

    

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