Omnicom specialty marketing, CRM grow in Q1

Omnicom Group‘s first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion.

The company’s Q1 CRM revenue increased 7.1% year-over-year to $1.16 billion. First-quarter 2011 advertising revenue grew 4.2%, compared with the same period of last year, to $1.41 billion.

The holding company’s Q1 2011 net income increased 23.6% to $201.9 million, compared with the first quarter of 2010. First-quarter operating income increased 10.7%, compared with Q1 2010, to $311.1 million.

“We’re pleased with the results from Q1,” said John Wren, CEO of Omnicom, on an earnings call. “We continue to build on 2010’s progress.”

The company’s full-year 2010 results, reported in February, exceeded expectations, said Wren. The holding company generated $1.2 billion in revenue from specialty marketing in 2010, a 9.2% increase compared with the year before. The company’s full-year 2010 revenue from CRM grew 6.5% to $4.5 billion, compared with 2009. Advertising revenue jumped 7.1% year-over-year in 2010 to $5.6 billion.

“Revenues are up in every single industry category,” said Wren. “We are pleased with the continued performance of our business.”

New York-based Omnicom owns and operates agency networks in the advertising, CRM, PR and specialty communications industries, including BBDO Worldwide, DDB Worldwide Communications Group and TBWA Worldwide.

In Q1 2011, Omnicom Group purchased Communispace, Voce Communications, Fanscape and Clemenger Group Limited.

“The Clemenger acquisition will help us expand in Asian and developing markets,” said Wren. “The acquisitions of Communispace, Voce and Fanscape will help us to expand our digital capabilities in consumer insights, analytics and social media.”

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