Hitmetrix - User behavior analytics & recording

NY Times Debuts Ad Management Site

The New York Times has introduced a business-to-business Web site that allows advertising clients to manage their accounts with The New York Times Online. The site will let advertisers place reservations, submit new creative material, view upcoming or past schedules and access media kits from their desktops, according to the company.

The site, www.nytadvertising.nytimes.com, will offer public information and a private, password-protected extranet for confidential account information.

Information available to the general public includes a media kit, content and circulation information about the newspaper and its Sunday magazine, editorial and advertorial calendars, 18 rate cards covering all advertising categories, and production specifications for color and digital advertisements.

The secure extranet allows authorized advertisers to access the Times' ad system for reservations, pricing and schedules. This area will include reservations, where users may place or repeat advertisements; digital ad delivery, where users may submit or substitute advertising material directly; and “my account,” where users may view upcoming or past schedules and check contract terms.

The Times said it would begin training advertisers on the system in coming weeks. Account representatives may then use the Web site's services or can continue to rely on the Times' Customer Order Fulfillment Department for service by phone, fax or e-mail.

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