NuEdge Systems, Denver, yesterday released its Archer software for catalogers.
The software helps analyze customer behavior and preferences and make more effective use of catalog segmentation and mailings.
Archer integrates purchasing history with recency, frequency and monetary value modeling to create unlimited numbers of segments for mailing, the company said.
Companies can use the software to create custom covers and individualized pages with products, services and promotions and to optimize the frequency and volume of catalog mailings.
