Launches Electronic Ad Service yesterday launched a pay-for-only-results electronic advertising service.

The Chicago-based company said it will distribute clients' advertisements through its customized electronic magazines to only those subscribers who ask for them and will charge the clients “only when their ads produce results.”

Mykidsbenefit also will provide a loyalty program, called Kids-Cash-Back, under which subscribers can earn payments of up to $500 to $2,500 annually by purchasing products and services advertised in the electronic magazines, from the virtual store or from bricks-and-mortar partners. Parents may use the funds to enhance their children's educational opportunities or other activities.

Mykidsbenefit plans to begin publishing its electronic magazines in mid-June.

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