More Holiday Shoppers Plan to Spend More This Year

A new set of pockets could be a wise purchase for the consumer in your life, as money will surely be burning a hole in his this holiday season.

A new report shows that consumers are planning to spend 40% more on holiday shopping this season—up from 25% saying the same last year. The “Accenture Holiday Shopping Survey” shows that half of shoppers plan to do so on Thanksgiving—up from 45% in 2014—and a similar-to-last-year 63% will be in the aisles on Black Friday. Only one in 10 is planning to spend less.

The survey shows that consumers are split between planning to shop on their computer on Thanksgiving (43%) and Black Friday (42%), while 40% plan to shop in-store on Turkey Day and 42% on Black Friday.

“With consumers willing to spend more on holiday purchases again this year, this holiday season represents a strong opportunity for retailers,” said Patricia Walker, senior managing director of Products and North America retail practice lead at Accenture, in a press release. “However, in order to capitalize on the opportunity, retailers need to focus on offering a seamless experience for shoppers who will be shopping both online and in-store. As consumers make digital technology a natural part of their lives, their shopping habits have evolved rapidly. If they experience personalization on one channel, they start to expect it across all channels. This represents a great opportunity for retailers who take advantage of new and emerging digital technologies to enhance the shopping experience.”

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