Mokrynski & Associates Inc., Hackensack, NJ, announced its appointment yesterday as manager for the Linen Source customer list of 315,000 catalog buyers effective immediately.
Linen Source buyers are 78 percent female with an age range of 40-59 and average household income of $75,000. They spend an average of $200 per order on items such as linens, tabletop gifts and home furnishings.
Selections on the file include geography, recency, dollar and multi-buyers. The base price is $122/M. New selects, modeling and optimization will be added to the file in the next few months, Mokrynski said.