MKTG Services, an affiliate of CBC Companies, Newtown, PA, debuted the Broadway.com file of 220,000 ticket buyers at postal address. These entertainment enthusiasts bought tickets for shows on Broadway in New York and for London productions. They rely on Broadway.com for theater news.
The file is 51 percent female with a median age of 33 and median household income of $68,759. Selections are geography, gender, recency, credit card type, multi-buyer, show date, purchase date and type of performance such as drama, musical, comedy or family.
The base price is $90/M.