Mind the Gap – Bridging Customer Strategy and Execution with Data-Driven Marketing

Enterprise organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer.

Join guest speaker Rusty Warner, Principal Analyst at Forrester Research, and Patrick Tripp of RedPoint Global to discuss a data-driven approach that marketing organizations can take to bridge the gap, including:

 

  • Research and insights from Forrester on common data challenges for enterprise marketing organizations
  • How to leverage data, insight, and action cohesively to drive cross-channel customer engagement
  • Customer examples and innovations that will help marketers address the data challenge

 

Don’t miss this informative session on how to optimize your customer engagement strategy. Register today!

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