WPP Group PLC’s MediaCom Worldwide media communications specialist named Kevin Clarke as CEO of MediaCom APAC.
Clarke most recently was CEO of MindShare Thailand, opening that office eight years ago after serving as media director in agencies across China, Hong Kong and Australia.
MediaCom also named a new management team at MediaCom APAC to include Duane Bruner as director of media buying and optimization, David Crossley and Nihar Das as directors of strategic planning, and Adrian King as director of research.
Clarke and his new team are charged with strengthening MediaCom’s position in the Asia-Pacific region. Clarke will report to John Steedman, chairman/CEO of Group M APAC, and Alexander Schmidt-Vogel, CEO of MediaCom Worldwide.
MediaCom is a unit within WPP’s Group M media agency group. MediaCom’s constituent shops include online agency Beyond Interactive, direct agency Direct MediaCom, communications sponsorship specialist Sponsor MediaCom, MediaCom Entertainment for branded entertainment and StoreCom for retail marketing.