Media Source Solutions, the Florida-based database company, has launched a new division, MC Cubed. The new division offers marketing services in four channels: SMS, telemarketing, postal and e-mail.
“We didn’t have any place in the digital marketing arena and we saw a need for it,” said Michele Volpe, VP of sales and marketing for Media Source Solutions, who will head the new division. “When we acquired list management for a large database offering these services all in one, we thought it would work better as a standalone division.”
Media Source is hoping to attract new customers now that it offers the integrated service, Volpe continued. She added that in the future, there would be more staff in the division, but nothing is set at this time.