McMurry Advertising, Phoenix, has been named agency of record for UltraDNS Corp., an Internet infrastructure services company.
The agency will develop brand strategies and positioning for UltraDNS to boost the Internet services marketer's standing in the market for global directory systems.
UltraDNS, San Mateo, CA, claims a directory service that it says is the “world's first carrier-class implementation and deployment of the Internet's domain name system, the world's largest and most widely available network directory system.”
Selected for its experience with technology clients, McMurry is expected to develop branding services and customer acquisition programs. The campaign includes direct marketing and traditional media, targeting businesses that depend on networks for the exchange of information and commerce.
