Marketing to the Moment: Data Insights Inform Engagement in Real Time

Customers’ preferences change over time, sometimes even moment to moment. One minute the sun is shining and your customer is on her mobile device looking to purchase sunglasses; within moments, however, a downpour starts. In the blink of an eye, her search changes to umbrellas.

• What are the data insights that inform engagement in real time?
• How do you make sure your data insights are able to change as quickly as your customer’s preferences?
• And, with consumers’ searches crossing more than one screen, how do CMOs ensure that every touch-point is on the radar?
• In a nutshell, how do you ensure you have the right data insights to market to the moment?

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