Customers’ preferences change over time, sometimes even moment to moment. One minute the sun is shining and your customer is on her mobile device looking to purchase sunglasses; within moments, however, a downpour starts. In the blink of an eye, her search changes to umbrellas.
• What are the data insights that inform engagement in real time?
• How do you make sure your data insights are able to change as quickly as your customer’s preferences?
• And, with consumers’ searches crossing more than one screen, how do CMOs ensure that every touch-point is on the radar?
• In a nutshell, how do you ensure you have the right data insights to market to the moment?
