Marketing Technology Demystified

What you need to know now to select the right martech and get the most from it.

With a mind-numbing number of options to choose from, selecting the right marketing technology can confound even the savviest marketer. Join Direct Marketing News for a one-day virtual conference to get the information you need to stop feeling overwhelmed and start finding the tech tools that will support your marketing goals. You’ll learn how to:

  • Select the right technologies to best meet your marketing objectives
  • Budget for short- and long-term martech investments
  • Get the most from the tools you’ve invested in
  • Ensure that you have the right staff with the right skills 
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