Launched in 2014, Adgorithms’ “Albert” was the first-to-market AI marketing platform. Clients simply submit creative content and KPIs, and then Albert autonomously executes across channels, including display, social media, search, email, push notifications, and SMS.
The platform learns as it goes and calibrates campaigns until the designated KPIs are met. An Adgorithms representative said that Albert meets clients’ KPIs in all cases and it most cases it does it under budget.
As of last November, demand had driven a 992% revenue increase for Adgorithms, and the company hit number 98 on Deloitte’s 2016 Technology Fast 500 list.
“Adgorithms transformed the way we sold motorcycles,” said Asaf Jacobi, president of Harley-Davidson New York City. “In the past, our marketing campaigns had to chase us to keep up. But instead of Albert chasing us, we were chasing Albert. Last year we tripled our business compared to the previous year, and it will continue to get better [as the] algorithms continue to be refined. I found a jackpot.”
