Despite the big move towards digital, most marketers still think they have a long way to go when it comes to acquiring digital skills.
In a survey conducted by digital skills training company The Knowledge Engineers, 8000 marketers from brands and agencies were asked about their digital skills level. The results were less than encouraging.
Only 25% felt confident in scoping and selling a social campaign with even less (12%) trusting themselves to sell a mobile campaign. Do you agree with the stats?
Here are the rest of the preliminary findings from The Knowledge Engineers, stay tuned for the full report to be released in May.