Real-time messaging, automated by consumer actions and context, is a big leap forward for most marketers on their journey to customer-centricity. Yet many struggle to integrate this level of sophistication into their own programs. In this webinar, you will learn:
- The difference between “real-time” and “right time” marketing
- Why real-time and right time programs are necessary for today’s marketers
- How to begin integrating context into your strategy
- A quick-win program that you can implement today
