Mailnet Services Inc., Nashville, TN, said yesterday that 1,800 Supercuts hair-care locations nationwide will use its MailnetExpress service to create direct marketing campaigns.
“Our partnership with Mailnet gives our members the ability to quickly and efficiently manage their direct marketing campaigns,” said Gary Robins, Supercuts franchisee. “By using MailnetExpress, each Supercuts location can target potential customers and employees using the demographic information the service provides.”
Through a secure library of Supercuts creative on the MailnetExpress Web site, the organization can ensure a consistent image is kept throughout all DM materials. Owners can choose to send out pieces on a scheduled basis or on priority.