Lincoln, a division of Ford Motor Co., is promoting its Lincoln LS and Lincoln Navigator across all of the Tribune Co.'s Chicago properties, including the Chicago Tribune, chicagotribune.com, metromix.com, WGN Radio and television stations.
The campaign, which began April 11, will conclude July 3. It includes two 30-second TV spots on WGN-TV and CLTV; commercials on WGN Radio; print advertisements in the Chicago Tribune; online tile and banner ads on chicagotribune.com and metromix.com, Chicago's online entertainment guide. According to Lincoln and Tribune Media Net, the Tribune's national advertising sales organization, Lincoln expects to reach 5 million Chicago consumers.
As part of the campaign, an online contest will award three grand-prize winners a weekend in downtown Chicago. It includes a two-night hotel stay, VIP theater tickets and a $1,000 Magnificent Mile shopping spree. Winners will be chauffeured around town in their choice of a Lincoln LS or the new 2003 Lincoln Navigator.
