Mokrynskidirect, Hackensack, NJ, was tapped to manage a new-to-market file owned by Levenger Retail. Levenger is a retailer known to millions of Web and catalog customers as the company offering “tools for serious readers.”
The 26,894 individuals in the file are ages 35-66 and have an average household income of $75,000. Average order is around $135.
The file of Levenger buyers and catalog subscribers represents sophisticated consumers who seek quality products. Levenger produces writing instruments, leather accessories, home furnishings and gift items.