Cataloger and online retailer Lands' End Inc. named McKinney & Silver, Raleigh, NC, as its advertising agency on a media account estimated at $20 million.
The Southern shop beat rivals Campbell Mithun, Carmichael Lynch and The Richards Group. DDB Worldwide's Element 79 arm was the incumbent.
Lands' End, Dodgeville, WI, in the summer was bought for $1.9 billion by Sears, Roebuck and Co., Chicago.
