Car manufactures are known for launching new models at auto shows, but yesterday LandRover introduced a TV channel at the New York International Auto Show.
LandRover launched a broadband channel using Narrowstep Inc.'s Television Operating System.
Women's tennis star Maria Sharapova and sailor Sir Robin Knox-Johnston are featured in spots on The Land Rover Go Beyond channel.
The channel is dedicated to the “spirit of adventure,” according to Narrowstep, London.
Go Beyond TV will consist of six channels, including travel, Land Rover off-road journeys, food and wine and people and places. Initially, the channel only will be available in English, but the company has plans for foreign language versions.
The Land Rover Go Beyond channel will be featured at major auto shows, company dealerships can be accessed online at www.landrover.com.
MindShare, a global media investment management company and its associate marketing group, MindShare Performance, developed the project.
