Kraft has shifted ad duties for its Planters brand from Interpublic’s Draftfcb to Omnicom’s TBWA/Chiat/Day, a Kraft spokesperson has confirmed. The company did not specify the nature of the work to be done.
Incumbent Draftfcb also lost Kraft brands Macaroni & Cheese and Maxwell House in recent months. Crispin Porter + Bogusky picked up the Mac & Cheese account in March while McGarryBowen.picked up Maxwell House as well as Kraft’s Lunchables account, previously handled by Ogilvy & Mather.
TBWA/Chiat/Day referred calls to Kraft.