Kmart, CVS, Walgreens and H-E-B are the latest retailers to put printable coupons on their Web sites supplied through Coupons.com’s digital coupon distribution network.
“This is the future of merchandising,” said John Moritz, division VP, marketing planning at Kmart, in a statement. “It’s the perfect way for online marketing to drive in-store sales, and customers win in the process. We can now offer customers an easy way to save, while encouraging them to come to our stores to shop and can also provide an avenue for our trade partners to reach our customers directly.”
Coupons Inc., Coupons.com’s parent company, reported that millions of consumers printed approximately $57 million in savings from the Coupons.com digital network in March, an increase of 192% from the same period in 2008. With this latest round of retail partnerships, the company has doubled the size of its digital trade promotions platform, which currently spans more than 28,000 stores.
Through the arrangement, retailers are able to provide a customized coupon page on their Web site with offers from the Coupons.com digital network. In addition, they also can create and distribute unique offers for their shoppers, driving incremental sales to their store locations.
“As a consumer packaged goods manufacturer, we have long sought a way to directly connect our products with retailers and get them in the hands of shoppers,” said Karl Schmidt, director of promotion marketing at General Mills, in a statement.
