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7 Types of Intranet Content That Drive Employee Engagement

intranet content employee engagement

Employee engagement is crucial to the success of any organization. But to get them engaged, you need something you can readily produce and is accessible to them. This is where intranet content comes in. This refers to anything that is uniquely produced within a company’s designated network. 

When employees are engaged, they are more productive, cooperative, and willing to contribute to any organizational effort. They also feel a stronger sense of connection to the company and are more likely to stick around for the long haul. 

intranet content on computer

But what intranet content can you use to drive engagement? Here are seven types of effective types that employees appreciate:

  • Software

In the past few decades, the tech industry has seen a boom in developing software designed explicitly for intranet systems. These tools make it easier for employees to communicate, collaborate, and access important company information anytime. Providing access to these tools shows your employees that you value their time and productivity. 

When choosing the best intranet platform for your company, be sure to consider employee feedback and choose a user-friendly option. Also, provide training and support to ensure employees get the most out of the software.

  • Company News

Most people think of the intranet as a way to share documents and information internally within a company. And while that is undoubtedly one of its primary functions, it’s also important to remember that it can be used to share other types of content, including company news. 

Company news is an essential type of intranet content because it helps keep employees informed about what’s happening within the organization.

In addition, company news can help to create a sense of community and engagement. By sharing company news on the intranet, employees can feel like they are part of something larger and that their work is connected to the company’s overall mission.

  • Company Culture Content

When it comes to growing your business, culture is just as influential as any strategy or tactic. And a big part of company culture is communication and transparency. Share content on the intranet about your company values, mission, and vision. This keeps employees guided on expectations and objectives, encouraging them to do their part in fulfilling them.

In addition to sharing information about your company culture, you can also use the intranet to share fun content that highlights employee achievements or celebrates special events or holidays. These types of content foster a positive work environment.

  • Training Materials

Another great way to engage employees is to provide them with opportunities for learning and development. Share training materials on the intranet so employees can easily access resources for boosting their skills and advancing their careers. Not only will providing training materials on the intranet drive employee engagement, but it also benefits the company by creating a skilled and knowledgeable workforce.

  • Polls and Surveys

Polls and surveys are a great way to collect employee feedback and gauge engagement levels. They can be used to collect information about everything from job satisfaction to the effectiveness of company policies. Best of all, they’re easy to create and distribute using an intranet. 

By giving employees a convenient way to provide their input, polls and surveys encourage greater participation in intranet content. In turn, this can lead to more engaged and productive employees.

  • Employee Recognition

Employee recognition is one of the most essential types of intranet content for driving employee engagement. 

Recognizing employees for their hard work and contributions powerfully conveys that their efforts are valued. This can go a long way in motivating employees and making them feel more invested in their work. 

Furthermore, employee recognition can create a sense of camaraderie and community within the workplace. When employees feel like they are a crucial part of a team and working towards common goals, they are more likely to offer their best to reach objectives. This is why you should include employee recognition as part of your intranet strategy.

  • Podcasts

A podcast is a great way to share engaging content with your employees. Unlike other marketing channels, a podcast allows you to converse with your audience and build relationships with them. 

You can use a podcast to promote your brand, share news and announcements, or provide training and development content. It’s also a great way to humanize your brand and make it more relatable to your employees. Again, this creates a sense of connection many of them value in the workplace.

Conclusion

For a company to maintain its trajectory of growth, it must take care of employee engagement. Sharing certain types of intranet content helps maintain the environment needed to accomplish this. So, when creating your intranet content strategy, don’t forget to focus on what your worker base finds meaningful. Keep them at the center of your content creation, and you can foster the bonds you need to align them with your cause.

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