These five marketing channels are a great starting point to growing your brand. In addition, you can use them in conjunction with one another.
In this digital age, our own personal brand is becoming increasingly important. However, we’re frequently left wondering how to go about building and growing a personal brand. What tactics should I be using? What components do I require? Is there a best way for me to share my knowledge?
All of these are real and frequent concerns. Below are five marketing channels to help you to grow your brand. Some will take more time than others, and some will work better at different stages of your development. Overall, these five channels are a great starting point to growing your brand. In addition, you can use them in conjunction with one another.
1. Use Social Media to Grow Awareness
One of the most common marketing channels individuals use is social networking.
Many people believe that social media is a simple marketing tool to use and grow with. This is a false assumption! It’s true that if you use it wisely, social media can be a great tool to grow your brand. However, it isn’t as simple as posting random articles or retweeting them.
You must consider the following factors in order to grow your brand on social media.
- What kind of value do I provide to my audience?
- How can I curate my feed to help me stand out in my field?
- What are the purposes of my social media accounts?
- What does my brand’s social media aesthetic look like?
- How much time do I have to commit to social media?
It all comes down to consistency after answering all of these questions. Therefore, maintain a consistent brand, value, messaging, and posting frequency.
2. Newsletters: An Opportunity to Provide Value
Suppose you have the awareness of an audience and are attempting to develop a deeper connection with them. If that is the case, newsletters are a terrific marketing tool.
Additionally, when you’re just starting out with newsletters, consider where your audience members are coming from. Furthermore, make sure their experience is consistent.
Suppose they’re coming from your website, for example. Then try to keep the messaging, branding, and name consistent so there’s no question about who’s sending them.
In addition, you can use newsletters as a resource to give your audience even more value. Therefore, expand on previous blog entries and provide professional insights about your field. Additionally, you can provide unique access to discounts and share some of your most recent news.
If you have a service to provide, include it in your newsletters. However, make sure it isn’t the major content. You should think about value first. Therefore, giving whitepapers, studies, webinars, manuals, and other resources is a wonderful way to accomplish it.
3. Connect Using Podcasts
Podcasts are a medium that many people are turning to in order to promote their own brands. This is because audio content continues to grow in popularity.
In addition, podcasts are a very personal medium. Therefore, they’re an excellent tool to help grow your brand. Many podcasters are developing genuine relationships with their listeners.
Creating a podcast takes more effort than other marketing channels. However, aside from growing your brand, as your podcast grows, you will establish an audience that engages with you on a regular basis. After that, you can use monetization techniques like podcast merch, sponsors, or subscription services like Patreon to transform your show into another money stream.
Your podcast should be about a subject about which you are both knowledgeable and comfortable. Then start listening to your favorite podcasts and ask yourself these questions.
- What about these podcasts appeals to you?
- What is it about the host that you enjoy?
- Do you appreciate how long the podcast is?
- Are there any aspects of the podcast that you particularly enjoy?
After you have the answers to these questions, think about how you might be able to incorporate some of these elements into your own presentation.
Perhaps you like a conversation format where the presenter invites a guest. Instead, you may like a solitary conversation. In addition, you might consider co-hosting a podcast where two hosts have a chat. The options are endless.
4. Speaking Engagements: Improve and Grow Your Brand Credibility
Although it takes time to develop this marketing channel, speaking engagements are an excellent way to expand your personal brand.
Speaking engagements are an effective approach to getting your name in front of a crowd. In addition, they help grow your brand and establish yourself as a thought leader in your profession.
Before moving on to speaking engagements, however, you need to focus on other marketing channels to develop credibility. In addition, you’ll also need to make sure you’ve nailed down your topics, value, and target audience.
That being said, you may always begin small and progress from there.
Perhaps your friend has a podcast where you could be a guest and speak about your area of expertise. Therefore, ask your manager if you can organize a session at your office to share your knowledge and experience with other employees.
When you’re ready, start looking for conferences, events, and podcasts on your topic. Typically, there will be paperwork that you can complete to submit yourself as a potential speaker for these types of engagements.
5. Guest Articles: Grow Your Brand and Share Your Skills
This strategy may be easier to use before you begin looking for speaking engagements.
Guest blogging for magazines is a great way to get your name in front of a new audience while also providing you with information to share with your own followers.
Depending on the newspaper, it may begin to offer you credibility right away. This you can then leverage through other marketing channels. Therefore, make a list of publications that are already writing about the things you’re an expert in.
Once you’ve located these magazines, figure out how to submit a guest article.
Typically, the journal will accept two types of guest posts. The first is one in which you pitch the title of the article along with a brief description. The other is one in which you submit a piece you’ve already written for publication.
Keep in mind that guest posting does not always imply that you will receive payment for your work. The benefit of the reputation that comes with it might sometimes outweigh the paycheck.
Featured Post: Marketing: Meaning, Strategies, and Careers