DRTV agency Infoworx said yesterday that it would help the American Health Association in marketing its healthcare discount card on the Home Shopping Network and HSN.com starting in January.
The association seeks a wider audience for its discount program, the Healthy Advantage Healthcare Savings card, which is targeted to consumers with limited health insurance from their employers and to the uninsured, Infoworx said. Previously, marketing for the card was limited to online marketing and partnerships with financial institutions and Fortune 100 corporations.
The card offers consumers savings of 10 percent to 50 percent on physician visits, prescriptions, dental services and vision care, according to Infoworx, Boca Raton, FL.
Financial details of Infoworx's partnership with the American Health Association were not disclosed.
