In a study released last month released, digital marketing strategists Acquity Group described opportunities to reach specific–and especially younger–audiences through the use of non-traditional spaces and platforms. The study also underlined the need for brands to focus on an appealing and relevant user experience for an audience increasingly weary of ads.
Findings included:
- Nearly half of consumers say recognizing a brand they often buy on multiple media channels, such as TV, social media and magazines, makes them more likely to shop from that brand next time they’re in a brick-and-mortar setting.
- 3 in 5 consumers say they would be more likely to watch an online streaming TV series produced by a brand if that meant no commercials.
- 1 in 4 consumers are influenced by native ads in news outlets.
- 28 percent of consumers aged 18 to 22, and 32 percent aged 23 to 30 would switch retailers if offered the option to pay in social currency ( e.g. engagement for discounts.
- 60 percent of consumers believe they see too many ads.
Learn more from this infographic:
