How to calculate your ROI for attending SXSW

Here’s a nifty planning tool from Seattle-based startup 100000ft that helps you calculate your ROI for attending SXSW (f that’s something you really did want to put in numbers.)

Obviously attending the sessions gives you the most value, followed by networking and partying. Curiously, sleep is also worth a dollar amount. (In which case I might be inclined to focus solely on that.) For additional entertainment, the calculations will also tell you how efficient you are compared to other attendees (as if you didn’t already suffer from major fear-of-missing-out.)

Here’s an infographic showing how the calculations work. To do your own, visit

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