Hitmetrix - User behavior analytics & recording

Hoover's Enriches Family Tree, International Data

Hoover's Inc., Austin, TX, a D&B company, said yesterday that it enhanced its Family Tree Viewer corporate linkage tool and added coverage of international companies for subscribers to www.hoovers.com.

The Family Tree Viewer enhancements include 10 times more family trees, raising the total to 500,000 for Hoover's Pro Premium subscribers. In addition, the tool now includes information from the D&B database.

Hoover's also increased coverage of international firms by adding 1.2 million records on Canadian companies, raising its North American company record total to 14.2 million. Its United Kingdom coverage now includes 2.2 million companies and 2 million decision makers, and Hoover's tripled its coverage to 290,000 global firms in other regions.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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