Home Shopping Hits Broadcast TV

NBC and ShopNBC tested a one-hour live shopping program on broadcast television yesterday at affiliates in New York, Chicago, San Francisco and Philadelphia.

The program, “Shop & Style,” debuted at 11 a.m. EST in New York, Philadelphia and Chicago and on a three-hour tape delay at 11 a.m. PST in San Francisco, and will air daily. The show's broadcast debut is notable because for years, home shopping shows have been the exclusive realm of cable television.

Home shopping has found success in such dedicated cable shopping networks as QVC, HSN and ShopNBC, which is operated by ValueVision Media. NBC and its parent company, GE, partially own ValueVision and allow it to use the NBC name and logo.

“Shop & Style” offers a range of product categories, including apparel and accessories, home and cooking, cosmetics, jewelry and fitness, ValueVision said. The hosts are Lynne Koplitz, a comedienne whose credits include the Food Network comedy show “How to Boil Water,” NBC's “Later” and Comedy Central's “Premium Blend,” and Kerry McNally, another comedian and a cable shopping channel veteran.

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