Computerworld, Network World, CXO and InfoWorld are expected to announce today that they chose ITworld.com's Lead Evaluation and Delivery System to provide the magazines' advertisers with a lead capture, tracking, reporting and analysis tool.
According to ITworld, Southborough, MA, LEADS will let advertisers gather response data from multiple marketing vehicles in one location and build integrated, response-based marketing programs for their customers and be able to show results quickly.
ITworld said advertisers can use LEADS to build registration and survey forms on the fly without major database changes. Its data-centric process is designed to enable quick development of and change to registration, polling and evaluation. The reporting tool can be used for marketing initiatives including Webcasts, white papers, microsites, newsletter subscriptions, live seminars and events.
Through the LEADS reporting tool, marketers can access and download data from registration and evaluation surveys and view aggregate audience demographics in real time, letting companies conduct quick, targeted follow-up with potential customers and tailor future outreach.