Digital marketing has numerous components, including how to manage an effective Google Ads campaign using the latest in optimization tools.
It’s our job as marketers to reach as many people as possible and turn those views into revenue. Today let’s explore the world of Google Ads.
Google Ads Explained
Advertisers use Google Ads to bid on specific keywords to appear in Google’s search results. Google earns money whenever someone clicks on an ad, therefore the greatest keywords might be expensive. This sort of advertising is called PPC or Pay Per Click since marketers truly pay per click.
By purchasing Google Ads, you have your website link appear at the top of the Google results page, along with graphics. Take the word “digital marketing agencies” as an example. The PPC results show up highlighted in red. Since this isn’t a tangible product, there aren’t any photographs.
These PPC ads are designed to look like genuine search results, but they are marked as sponsored ads by the green “Ad” graphic. The good news is that consumers rarely pay attention to ads and instead read website descriptions to determine if the site is what they seek.
As a marketer, you select the keywords that best represent your product. In addition, you select the keywords where you want your website to be found. You choose these keywords and set up a budget for Google to use each time someone clicks on your link while looking for them. For a quick way to bring your website to the top of Google’s results, Google Ads may not be the cheapest option.
Google Ads Campaigns
A Google Ads campaign is one where you establish your budget and keywords. It’s a bit intimidating to start with Google Ads. However, we’ll walk you through the process and remove some of the guesswork.
The first step is to create a Google Ads account for your company. Make sure you have your banking details handy. Simply click the “create campaign” button to get started.
When looking at Google Ads, there are several things to consider. Choose a name for your campaign. Then outline a system that can grow with you and your company. Don’t confuse yourself with too many campaigns.
1. Set your campaign’s location at the start.
Consider your target audience’s location and cater to them. If you have a product that isn’t restricted by demographics, you could want to consider various ads for each one. This helps you understand your audience better. Therefore, once you have this data, increase your budget accordingly.
2. Set your budget for your Google Ad.
This is the most important phase. This may take some trial and error, so don’t get disheartened if your first ad doesn’t work. Budgets are challenging. However, a good way to start is to spend enough money to get your firm listed in the search engine results. Spend just enough, but not so much that you go bankrupt.
Until you become accustomed to Google Ads, keep your budget low to avoid a hefty payment afterward. Pay-per-click advertising can easily deplete a bank account.
3. After deciding on a budget, write your Google Ad.
This is when marketing abilities come in handy. Your ad copy is what your potential clients see when they search on Google. This is what makes them choose your link over a competitor’s.
Remember to sell your stuff. Even if they don’t buy, the money still comes out of your budget.
You only get 25 characters for the opening line, so use them wisely. Some firms like to employ abbreviations to reach their target market. Your second and third lines allow 35 characters, so explain how your solution will answer their problem here.
4. If your Google Ad isn’t performing, be ready to adjust your copy.
Your ad will have two URLs. You get a destination and a display URL. When people talk about your firm, your Display URL should come up. If they don’t find you on Google Ads, this is the address people use to locate you.
Your destination URL directs prospects to your product page. Prospects shouldn’t land on your home page. It is too easy to get bored and hunt for another company that meets their needs. Your destination URL should be a product landing page.
5. Next, add keywords.
Remember, you’re competing with other businesses for the same audience. Compile terms that will attract prospects who are ready to buy. It’s not important to attract those who are merely browsing. To make it easier for businesses to find your keywords, be as detailed as possible.
Remember, negative keywords are another option. These are terms you do not want to be linked with your brand. Choosing these saves you a lot of money on PPC and keeps unwanted audience types away.
6. Consider buying keywords from Google Ads.
Now’s the time to tell Google your per-click budget. Remember, “clicks” are your visibility on Google’s main results page. In this case, spending money helps you make money.
Letting Google Ads automatically spend your budget for you is one option. However, it’s ideal to control your keyword bids manually. Thereby you have complete control over your budget.
Double-check your campaign. After that, it’s time to start your campaign…after double-checking it.
Maintain a close eye on your analytics. Tweak your campaign as needed.
Wrapping Things Up
Google Ads are a terrific way to enhance website visitors. However, they are not free.
These ads get your company on Google’s first page. In addition, they cost you money each time a prospect clicks on them.
Google Ads are effective when used properly. However, do your homework before launching a full campaign. That way, you better understand what your marketing team has to do to maximize your ROI.