Google added business innovator Sapient, Cambridge, MA, to its search enterprise services yesterday.
Google partners with search agencies, data providers and others including Avenue A/ Razorfish and Business Objects, to helps its business customers improve their search advertising and overall online marketing techniques.
“Companies want to find new ways to extract value from the massive amounts of information stored within their organizations,” Alan Herrick, executive vice president, Sapient, said in a statement.
Sapient’s clients will also benefit, because the partnership combines Google’s search technology with Sapient’s content management solutions, according to the statement.
