The San Mateo County Community College District selected full-service direct marketing firm Goodman Marketing Partners to serve as its direct marketing partner for San Rafael, CA, KCSM-TV and KCSM-FM stations.
Goodman Marketing Partners announced the deal Sept 13. The independent television and radio stations made their decision following a review of several other marketing agencies.
Goodman Marketing Partners is a direct marketing company made up of senior direct response specialists who design, develop and execute direct marketing solutions. Services include direct response direct mail, e-mail, landing pages, direct response print, television and radio, and point-of-sale. Clients include Autodesk, Wells Fargo Bank, St. Supery Vineyards and Winery, The Leukemia and Lymphoma Society and Astoria Software.
KCSM’s television and radio stations, licensed to the San Mateo County Community College District, are public television and radio stations that serve as learning laboratories for students enrolled in the College of San Mateo Broadcasting Arts Department.
