Estee Marketing Group Inc., New Rochelle, NY, assumed management of the HoneyBaked Ham catalog list of 100,000 last-12-month buyers of hams and other food items.
The HoneyBaked Ham list is 66 percent female with an average age of 45 and average order size of $125. Geography, recency, gender, dollar and gift buyers are selectable. The base price is $100/M.
Estee suggests this list for offers including epicurean, gourmet, gift, home, publishing, general merchandise and financial.
