Efficient Frontier today announces it is king of the paid search hill.
The Mountain View, CA, company claims it has become the nation’s leading search engine marketing provider by managing more than $200 million in annual paid search spend on behalf of clients.
This milestone makes Efficient Frontier the largest manager of search spend on Google and Yahoo, according to president/CEO Ellen Siminoff.
The company said paid search under its management doubled since January 2005.
Ms. Siminoff’s firm manages more than 15 million keywords advertisements for 70 of the top 500 search marketing advertisers. Clients include Knight Ridder, BabyCenter and E-Loan.
Efficient Frontier recently expanded its offerings to include Efficient Frontier Express, a flat-fee service for small to midsize search advertisers.