TORONTO–Here is a complete list of 1999 Echo Award winners, announced here last night at the DMA conference:
Nonprofit Fundraising
Flat Mail
Gold
World Vision Birthday Bounceback
World Vision U.S., Federal Way, WA
Agency: Russ Reid Co., Pasadena, CA
Flat Mail
Silver
World Vision Christmas Card
World Vision, Milton Keynes, UK
Agency: DP&A, London
Flat Mail
Silver
World Vision “Pumpkin Seeds”
World Vision U.S., Federal Way, WA
Agency: Russ Reid Co., Pasadena, CA
Flat Mail
Silver
World Vision Christmas Bounceback
World Vision U.S., Federal Way, WA
Agency: Russ Reid Co., Pasadena, CA
Flat Mail
Silver
Whitman-Walker Clinic’s Hot ADVO Neighborhood Prospect Letter
Whitman-Walker Clinic Inc., Washington, DC
Agency: Malchow Adams & Hussey, Washington, DC
Alternative Media
Silver
Persil/Comic Relief
Barraclough Hall Woolston Gray, London
Agency: Barraclough Hall Woolston Gray, London
Flat Mail
Bronze
1999 Commanders Club Credentials
Disabled American Veterans, Cold Springs, KY
Agency: Wallace, Wright, KY
Dimensional Mail
Bronze
Culture, Nature, Religion
Abadia de Montserrat, Barcelona
Agency: CP Comunicación, Madrid
Flat Mail
Bronze
Sierra Club John Muir Society Invitation
The Sierra Club, San Francisco
Agency: Malchow Adams & Hussey, Washington, DC
Flat Mail
Bronze
New Donor Fundraising Prospect
Clinton Legal Expense Trust, Washington, DC
Agency: Malchow Adams & Hussey, Washington, DC
Financial Products & Services
Gold
Dimensional Mail
Partners for the Long Climb
CIT Group/Equipment Financing, Livingston, NJ
Agency: Janine Miller Inc., Tenafly, NJ
Television Commercial
Gold
The Sensible Alternative: TV Campaign
Geico Direct Auto Insurance, Washington, DC
Agency: The Martin Agency, Richmond, VA
Dimensional Mail
Silver
Bank of New Zealand Fence
Post Campaign
Bank of New Zealand, Auckland, New Zealand
Agency: Aim Direct Ltd., Auckland, New Zealand
Television Commercial
Silver
The Sensible Alternative: Duck/Constellation TV
Geico Direct Auto Insurance, Washington, DC
Agency: The Martin Agency, Richmond, VA
Multimedia/Integrated Media
Silver
1998 White Glove Treatment Campaign
American Express, New York
Agency: OgilvyOne Worldwide, New York
Dimensional Mail
Bronze
Future
Austrian National Bank, Vienna
Agency: Palla, Koblinger & Partner, Vienna
Radio Commercial
Bronze
The Sensible Alternative: Antitestimonial Radio Campaign
Geico Direct Auto Insurance, Washington, DC
Agency: The Martin Agency, Richmond, VA
Consumer Services
Silver
Catalog
Overseas Adventure Travel Path of Dreams 1999 Catalog
Overseas Adventure Travel, Cambridge, MA
Agency: Tepperman/Ray Associates, Methuen, MA
Flat Mail
Bronze
Jojo Johnson
Johnson & Johnson GesmbH, Hallein, Austria
Agency: Hosse & Partner, Agentur für Marketing GesmbH, Vienna, Austria
Alternative Media
Bronze
POWER Campaign
Power House Health Club, New Delhi
Agency: Euro RSCG, New Delhi
Business Services
Dimensional Mail
Gold
A Sparkling Opportunity
Aer Lingus, Dublin
Agency: Dialogue Marketing Communications, Dublin
Flat Mail
Bronze
The Danish Direct Marketing Prize 1999
Post Denmark (The Danish Postal Service), Copenhagen
Agency: Medialog A/S MRM Copenhagen
Internet/Interactive
Bronze
Intel’s ArtMuseum.net
Intel Corp.
Agency: Modem Media Poppe Tyson, Norwalk, CT
Alternative
Bronze
Use It Wisely
OgilvyOne Worldwide, New York
Agency: OgilvyOne Worldwide, New York
Alternative
Bronze
Interlabor Cake Action
Interlabor, Brussels
Agency: OgilvyOne Worldwide, Brussels
Multimedia/Integrated Media
Bronze
3Com Spychaser
3Com, Salt Lake City
Agency: Foote, Cone & Belding, San Francisco
Publishing
Flat Mail
Bronze
Expert Tips for Men
Men’s Health Magazine Circulation, Emmaus, PA
Agency: Rodale’s (Inhouse) Creative Department, Emmaus, PA
Communications & Utilities
Internet/Interactive
Gold
AT&T World Traveler
AT&T, Basking Ridge, NJ
Agency: Modem Media.Poppe Tyson, Norwalk, CT
Flat Mail
Silver
Easy 1/2 Hours
Telstra, Port Melbourne, Australia
Agency: Clemenger Direct Response Pty Ltd., Melbourne, Australia
Multimedia/Integrated Media
Silver
“00” It’s Magic
AT&T, Basking Ridge, NJ
Agency: FCB Direct, New York
Internet/Interactive
Silver
The Mask of Zorro
(www.sony.com/zorro)
Columbia TriStar Interactive, Culver City, CA
Agency: DNA Studio, Los Angeles
Flat Mail
Bronze
Centrex Service Programme
Telecom New Zealand, Wellington, New Zealand
Agency: Robbins Brandt Richter Ltd., Auckland, New Zealand
Flat Mail
Bronze
Retail Scratchy
Telecom New Zealand Ltd., Wellington, New Zealand
Agency: Saatchi & Saatchi, Wellington, New Zealand
Bronze
Let’s Simplify Things
Cable & Wireless Communications, London
Agency: Joshua, London
Automotive
Flat Mail
Gold
Range Rover Away From Civilization
Land Rover UK, Birmingham, UK
Agency: Craik Jones Watson Mitchell Voelkel Ltd., London
Flat Mail
Gold
Envoy
Pontiac/GMC, Detroit
Agency: McCann Relationship Marketing, New York
Flat Mail
Silver
Isuzu VehiCROSS Launch
American Isuzu Motors, Inc., Cerritos, CA
Agency: MS Database Marketing, Los Angeles
Flat Mail
Silver
Digger Address Campaign
Peugeot Deutschland GmbH, Saarbrücken, Germany
Agency: M&V München/DraftWorldwide, Munich
Dimensional Mail
Silver
Freelander Pill Pack
Land Rover UK, Birmingham, England
Agency: Craik Jones Watson Mitchell Voelkel Ltd., London
Flat Mail
Bronze
Interchange-Buick Relationship Marketing
Buick Motor Division, Detroit
Agency: McCann Relationship Marketing, New York
Dimensional Mail
Bronze
A Country Affair
Land Rover, Birmingham, UK
Agency: Craik Jones Watson Mitchell Voelkel Ltd., London
Manufacturing & Distribution
Flat Mail
Silver
3M Advanced Meeting Solutions
New Product Launch
3M, Austin, TX
Agency: Rosen/Brown Direct, Portland, OR
Dimensional Mail
Bronze
The B. Leavinghome Expedition
Beyer – Hecos A/S, Oslo, Norway
Agency: Real Deal DDB/Rapp Collins, Oslo
Multimedia/Integrated Media
Bronze
Pick-A-Box
Digital Equipment Corp., Rhodes, Australia
Agency: The Direct Response Co./MRM, North Sydney, Australia
Packaged Goods
Dimensional Mail
Silver
Hudson Blue Club Look Tour ’98
Guinness, Dublin
Agency: Target Marketing, Dublin
Dimensional Mail
Bronze
TENA Lady – One-to-One Marketing for a Better Life
SCA Hygiene Products, Allerød, Denmark
Agency: Action, Hellerup, Denmark
Multimedia/Integrated Media
Bronze
If Your Passion Is Coffee …
Kraft – Gevalia Kaffe, Tarrytown, NY
Agency: FCB Direct, New York
Retailing
Dimensional Mail
Silver
Universal Studios City Food
Universal Studios, Universal City, CA
Agency: Direct Partners, Santa Monica, CA
Dimensional Mail
Bronze
Hallmark Crown Card Program – 1998 Program Mailings
Hallmark Cards Inc., Kansas City, MO
Agency: Carlson Marketing Group, Minneapolis
Direct Response Sales
Catalog
Silver
Elements Exclusively Spiegel
Spiegel Inc., Downers Grove, IL
Agency: AGA Catalog Marketing and Design, New York
Internet/Interactive
Silver
Quixtar Countdown Web Site (www.countdown9199.com)
Amway, Ada, MI
Agency: C-E Communications, tdah! Digital Solutions Group, Warren, MI
Bronze
Tiny Breakthrough
Ethicon Endo-Surgery Inc., Cincinnati, OH
Agency: McCann Relationship Marketing, New York
