*Echo Awards: The Winners

TORONTO–Here is a complete list of 1999 Echo Award winners, announced here last night at the DMA conference:

Nonprofit Fundraising

Flat Mail

Gold

World Vision Birthday Bounceback

World Vision U.S., Federal Way, WA

Agency: Russ Reid Co., Pasadena, CA

Flat Mail

Silver

World Vision Christmas Card

World Vision, Milton Keynes, UK

Agency: DP&A, London

Flat Mail

Silver

World Vision “Pumpkin Seeds”

World Vision U.S., Federal Way, WA

Agency: Russ Reid Co., Pasadena, CA

Flat Mail

Silver

World Vision Christmas Bounceback

World Vision U.S., Federal Way, WA

Agency: Russ Reid Co., Pasadena, CA

Flat Mail

Silver

Whitman-Walker Clinic’s Hot ADVO Neighborhood Prospect Letter

Whitman-Walker Clinic Inc., Washington, DC

Agency: Malchow Adams & Hussey, Washington, DC

Alternative Media

Silver

Persil/Comic Relief

Barraclough Hall Woolston Gray, London

Agency: Barraclough Hall Woolston Gray, London

Flat Mail

Bronze

1999 Commanders Club Credentials

Disabled American Veterans, Cold Springs, KY

Agency: Wallace, Wright, KY

Dimensional Mail

Bronze

Culture, Nature, Religion

Abadia de Montserrat, Barcelona

Agency: CP Comunicación, Madrid

Flat Mail

Bronze

Sierra Club John Muir Society Invitation

The Sierra Club, San Francisco

Agency: Malchow Adams & Hussey, Washington, DC

Flat Mail

Bronze

New Donor Fundraising Prospect

Clinton Legal Expense Trust, Washington, DC

Agency: Malchow Adams & Hussey, Washington, DC

Financial Products & Services

Gold

Dimensional Mail

Partners for the Long Climb

CIT Group/Equipment Financing, Livingston, NJ

Agency: Janine Miller Inc., Tenafly, NJ

Television Commercial

Gold

The Sensible Alternative: TV Campaign

Geico Direct Auto Insurance, Washington, DC

Agency: The Martin Agency, Richmond, VA

Dimensional Mail

Silver

Bank of New Zealand Fence

Post Campaign

Bank of New Zealand, Auckland, New Zealand

Agency: Aim Direct Ltd., Auckland, New Zealand

Television Commercial

Silver

The Sensible Alternative: Duck/Constellation TV

Geico Direct Auto Insurance, Washington, DC

Agency: The Martin Agency, Richmond, VA

Multimedia/Integrated Media

Silver

1998 White Glove Treatment Campaign

American Express, New York

Agency: OgilvyOne Worldwide, New York

Dimensional Mail

Bronze

Future

Austrian National Bank, Vienna

Agency: Palla, Koblinger & Partner, Vienna

Radio Commercial

Bronze

The Sensible Alternative: Antitestimonial Radio Campaign

Geico Direct Auto Insurance, Washington, DC

Agency: The Martin Agency, Richmond, VA

Consumer Services

Silver

Catalog

Overseas Adventure Travel Path of Dreams 1999 Catalog

Overseas Adventure Travel, Cambridge, MA

Agency: Tepperman/Ray Associates, Methuen, MA

Flat Mail

Bronze

Jojo Johnson

Johnson & Johnson GesmbH, Hallein, Austria

Agency: Hosse & Partner, Agentur für Marketing GesmbH, Vienna, Austria

Alternative Media

Bronze

POWER Campaign

Power House Health Club, New Delhi

Agency: Euro RSCG, New Delhi

Business Services

Dimensional Mail

Gold

A Sparkling Opportunity

Aer Lingus, Dublin

Agency: Dialogue Marketing Communications, Dublin

Flat Mail

Bronze

The Danish Direct Marketing Prize 1999

Post Denmark (The Danish Postal Service), Copenhagen

Agency: Medialog A/S MRM Copenhagen

Internet/Interactive

Bronze

Intel’s ArtMuseum.net

Intel Corp.

Agency: Modem Media Poppe Tyson, Norwalk, CT

Alternative

Bronze

Use It Wisely

OgilvyOne Worldwide, New York

Agency: OgilvyOne Worldwide, New York

Alternative

Bronze

Interlabor Cake Action

Interlabor, Brussels

Agency: OgilvyOne Worldwide, Brussels

Multimedia/Integrated Media

Bronze

3Com Spychaser

3Com, Salt Lake City

Agency: Foote, Cone & Belding, San Francisco

Publishing

Flat Mail

Bronze

Expert Tips for Men

Men’s Health Magazine Circulation, Emmaus, PA

Agency: Rodale’s (Inhouse) Creative Department, Emmaus, PA

Communications & Utilities

Internet/Interactive

Gold

AT&T World Traveler

AT&T, Basking Ridge, NJ

Agency: Modem Media.Poppe Tyson, Norwalk, CT

Flat Mail

Silver

Easy 1/2 Hours

Telstra, Port Melbourne, Australia

Agency: Clemenger Direct Response Pty Ltd., Melbourne, Australia

Multimedia/Integrated Media

Silver

“00” It’s Magic

AT&T, Basking Ridge, NJ

Agency: FCB Direct, New York

Internet/Interactive

Silver

The Mask of Zorro

(www.sony.com/zorro)

Columbia TriStar Interactive, Culver City, CA

Agency: DNA Studio, Los Angeles

Flat Mail

Bronze

Centrex Service Programme

Telecom New Zealand, Wellington, New Zealand

Agency: Robbins Brandt Richter Ltd., Auckland, New Zealand

Flat Mail

Bronze

Retail Scratchy

Telecom New Zealand Ltd., Wellington, New Zealand

Agency: Saatchi & Saatchi, Wellington, New Zealand

Print

Bronze

Let’s Simplify Things

Cable & Wireless Communications, London

Agency: Joshua, London

Automotive

Flat Mail

Gold

Range Rover Away From Civilization

Land Rover UK, Birmingham, UK

Agency: Craik Jones Watson Mitchell Voelkel Ltd., London

Flat Mail

Gold

Envoy

Pontiac/GMC, Detroit

Agency: McCann Relationship Marketing, New York

Flat Mail

Silver

Isuzu VehiCROSS Launch

American Isuzu Motors, Inc., Cerritos, CA

Agency: MS Database Marketing, Los Angeles

Flat Mail

Silver

Digger Address Campaign

Peugeot Deutschland GmbH, Saarbrücken, Germany

Agency: M&V München/DraftWorldwide, Munich

Dimensional Mail

Silver

Freelander Pill Pack

Land Rover UK, Birmingham, England

Agency: Craik Jones Watson Mitchell Voelkel Ltd., London

Flat Mail

Bronze

Interchange-Buick Relationship Marketing

Buick Motor Division, Detroit

Agency: McCann Relationship Marketing, New York

Dimensional Mail

Bronze

A Country Affair

Land Rover, Birmingham, UK

Agency: Craik Jones Watson Mitchell Voelkel Ltd., London

Manufacturing & Distribution

Flat Mail

Silver

3M Advanced Meeting Solutions

New Product Launch

3M, Austin, TX

Agency: Rosen/Brown Direct, Portland, OR

Dimensional Mail

Bronze

The B. Leavinghome Expedition

Beyer – Hecos A/S, Oslo, Norway

Agency: Real Deal DDB/Rapp Collins, Oslo

Multimedia/Integrated Media

Bronze

Pick-A-Box

Digital Equipment Corp., Rhodes, Australia

Agency: The Direct Response Co./MRM, North Sydney, Australia

Packaged Goods

Dimensional Mail

Silver

Hudson Blue Club Look Tour ’98

Guinness, Dublin

Agency: Target Marketing, Dublin

Dimensional Mail

Bronze

TENA Lady – One-to-One Marketing for a Better Life

SCA Hygiene Products, Allerød, Denmark

Agency: Action, Hellerup, Denmark

Multimedia/Integrated Media

Bronze

If Your Passion Is Coffee …

Kraft – Gevalia Kaffe, Tarrytown, NY

Agency: FCB Direct, New York

Retailing

Dimensional Mail

Silver

Universal Studios City Food

Universal Studios, Universal City, CA

Agency: Direct Partners, Santa Monica, CA

Dimensional Mail

Bronze

Hallmark Crown Card Program – 1998 Program Mailings

Hallmark Cards Inc., Kansas City, MO

Agency: Carlson Marketing Group, Minneapolis

Direct Response Sales

Catalog

Silver

Elements Exclusively Spiegel

Spiegel Inc., Downers Grove, IL

Agency: AGA Catalog Marketing and Design, New York

Internet/Interactive

Silver

Quixtar Countdown Web Site (www.countdown9199.com)

Amway, Ada, MI

Agency: C-E Communications, tdah! Digital Solutions Group, Warren, MI

Print

Bronze

Tiny Breakthrough

Ethicon Endo-Surgery Inc., Cincinnati, OH

Agency: McCann Relationship Marketing, New York

Total
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