EA: Powering 1:1 Conversations at Scale with Unified Marketing Data

Consumers’ expectations of how they interact with businesses have completely changed. They now expect personalized, one-to-one interactions across every touchpoint in the customer journey. To better serve customers, brands are moving beyond disjointed experiences to a new model of 1:1 conversations. To do this at global scale, customer experiences need to become connected down to the data layer across marketing, sales, products and services.
 
No one understands this better than Electronic Arts (EA), one of the world’s leading interactive gaming companies and home to popular titles like Star Wars Battlefront, Mass Effect, and Madden.
 
Join Datorama’s Director of Product Marketing, Jay Wilder, and Electronic Arts’ (EA) Director of Marketing Technology, Glenn White, for the latest unified marketing analytics trends and an inside view of how EA’s federated data strategy makes 1:1 to conversations at scale a reality.
In this webinar, you’ll learn

  • How EA uses 1st and 3rd party data to drive their “player first” strategy
  • What marketers need to know to get unified data, data integration, and data ownership right
  • The real-life data challenges EA encountered in the field, and how they’ve overcome them
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