Keith O’Brien and Kim Davis look at the implications of the acquisition for marketers, what the analysts are saying, and which other tech companies might be up for grabs.
DMN Podcast: Spotlight on the LinkedIn Acquisition
Related Posts
How Emerging Podcast Technology Is Creating New Standards
As the podcast market continues to grow, competition is heating up. There are well over 2,000,000 podcasts out…
Creative Testing Is the Key to Audio Ad Performance
Creative drives 50% of audio ad effectiveness. With this in mind, it’s no longer enough for brands to…
Why Audio and Podcast Advertising Delivers Powerful Brand Lift & ROI – And the Pitfalls of Not Embracing This Medium Now
In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and…