DMA Runs Postal Reform Ad in Roll Call

The Direct Marketing Association ran an advertisement yesterday in Roll Call urging Congress to enact postal reform as a way to save constituents' jobs.

The ad, which ran as an open letter to Congress on page five in yesterday's Roll Call newspaper — which is distributed twice weekly to members of Congress, lists revenue and employment figures for each congressional district in the United States, thereby dramatizing the economic resources at risk in each district.

“Members of Congress need to be cognizant of the fact that so many jobs in businesses both small and large are at stake in their home districts which depend on the maintenance of a viable, universal and affordable postal system,” said H. Robert Wientzen, president/CEO of the DMA.

The ad was created in-house.

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