Two-thirds of digital ad spend will be traded programmatically this year. As spend rises, marketers are under pressure to implement the right strategies to generate the biggest return. From AI to audience targeting to personalized experiences, there are a wealth of new people-based best practices to help you acquire more customers from your programmatic campaigns.
Join the experts from LiveRamp, Resolution Media, and DialogTech for a crash course in people-based programmatic advertising for 2019. You’ll learn how to:
- Target the right consumers with the right message at the right time
- Use audience data and insights to inform your planning
- Deliver personalized, relevant experiences to acquire and retain customers.