The New York offices of DDB Tribal have launched a healthcare unit, DDB Remedy. Larry Lannino and John Kelly will lead the practice, reporting to Ellen Fields, global business director at DDB and now managing director of Remedy.
Lannino joins the DDB network from Sudler & Hennessey New York, where he was managing partner. Kelly had been SVP and associate creative director at Euro RSCG Life and previously worked at pharmaceutical marketing agency Cline Davis Mann.
The agency will create both consumer and professional work.