Customer Experience Marketing That Makes a Splash

According to IBM research, fully engaged customers spend three times more and are twice as likely to recommend your company. Are you doing everything you can to provide a superior customer experience that helps build loyalty and drives repeat business?

In this webinar, Silverpop Account Director Keith Meade will outline key tactics you can implement to increase engagement. He’ll also share real-world success stories, culled from his experience working with the Georgia Aquarium, which will inspire ideas for how you can enhance the customer experience before and after customer interactions. Topics include:

  • Capturing and leveraging your data to better drive engagement
  • Setting up a welcome series that gets the relationship started right
  • Sending post-transaction communications that help ensure satisfaction
  • Building a lifecycle marketing plan that enhances every touch point
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