ClientLogic Specialists Marketing Services, Weehawken, NJ, announced its appointment yesterday as list manager for the BabyZone.com Opt-In Consumer Master File of 350,000 users of the BabyZone Web site.
The file is 90 percent female with an age range of 21-34 and average household income of $62,500.
Selects include gender, age of parent, age of children, expectant parent, new parent, occupation, education and income, plus interests such as health and fitness, books and literature, home and gardening, pets and shopping habits. Base price is $185/M.
