ClickShip Direct Inc., a new subsidiary of Damark International Inc., Minneapolis, has chosen Greer Associates, also of Minneapolis, to handle marketing communications associated with its new launch effort.
ClickShip Direct is the new name of what was formerly the catalog fulfillment operation of Damark and competes primarily with FingerHut Business Services, Keystone Services, SubmitOrder.com and PFSWeb.
Greer will handle development of the launch through a variety of communication channels including direct mail, brochures, online advertising and development of video and trade show collateral materials.
According to Joanne Sobelman, director of marketing at ClickShip, the company hired Greer to help grow its brand and build more marketing campaign materials aimed at prospective clients. She said the company needed Greer to help “rise above the clutter of advertising and marketing that's out there. We need to find a way to make our message different.”