Clash-Media, a performance-based digital marketing company, has launched the “Path Partnering” service to improve its clients’ lead generation. This service will connect advertisers with publishers based on the relevance of the Web site’s traffic.
Christopher Petix, president of Clash-Media US, explained that a Web site can now include a lead generation section without building its own technology. Clash-Media offers a code that the Web site can implement after a registration page, for example, to serve a list of relevant offers to the user based on that registration information.
“It also does IP targeting, so no matter where the person is, it will detect their IP address and serve relevant ads based on location,” he said.
The publisher has the option of choosing which and how many offers it uses on the lead generation page.
When a publisher or advertiser uses the service, real-time results are served so the user can gauge how effectively a particular campaign is performing.
“[Clash-Media is] targeting some networks and also content-specific sites so that the offers are more relevant and targeted for our clients,” Petix said.