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Retail
121 posts
Unpacking 2023 Retail CX Trends: The New Rules of the Game for Marketers
The retail sector is experiencing unprecedented shifts in customer expectations, technological advancements, and competitive pressures. With digital transformation…
Virtual Production Is Transforming the Future of Retail Marketing and So Much More
What is virtual production? Virtual Production (VP) combines traditional filming techniques with virtual environments and computer graphics to…
Top 10 Reasons Marketers Should Use a VPN
In the rapidly evolving digital marketing landscape, leveraging the right tools can significantly impact a campaign’s success. One…
How to Start an FBA Business in 2023
Starting an Amazon FBA business can be a great way to make money online, especially in 2023. With…
Member’s Mark New Global Ad Campaign
Maker’s Mark, the renowned bourbon brand, has unveiled its first-ever ad campaign aimed at growing its global image.…
Expanding Retail Presence: The Role of Marketing in DTC Period Care Brand August
In the ever-evolving landscape of retail, direct-to-consumer (DTC) brands face unique challenges when expanding their presence in physical…
Mediabrands Unveils Retail Media Tool: Empowering Brands to Optimize Spend Across Networks with Precision
In today’s ever-evolving advertising landscape, brands face significant challenges in managing their investments across various retailer networks. The…
Mattel’s Marketing Success: How Barbie Revived the Brand
In recent years, Mattel, the renowned toy manufacturer, has experienced a remarkable turnaround in its fortunes, thanks to…
Customer Centric Strategies for Omnichannel Success
The concept of omnichannel has gained popularity in recent years, becoming evident at Retail’s Big Show – NRF…
Internet Retailers Face Post-Covid Challenges as Bankruptcies Rise
By the end of March 2023, nine retailers had filed bankruptcy, compared to two at the same time…
