Pini Yakuel is the founder and CEO of Optimove, the first customer-led marketing platform.
Assembly-Line Marketing Leaves Customers Waiting – and Leaving
The customer could not wait any longer. The marketing communications and actions were delayed until well after the opportunity…
November 9, 2022
As CPI rockets, U.S. consumers expect to slow holiday spending
Despite the reporting that retail sales unexpectedly rose in August, as jobless claims fell – retailers should not count…
September 23, 2022